Triumph Sells Dorina Brand to Hop Lun Group

carousel_tomb_30_engl.pngTriumph International, one of the world’s largest lingerie manufacturers, has sold its value segment brand DORINA to Hop Lun, a Hong Kong-based lingerie group.

DORINA with its about 40 employees in Munich and Heubach, Germany, markets ladies’ underwear mostly in the hypermarket and supermarket channel. Aside from Germany it is also very successful in several other European countries such as Hungary and Austria.

Triumph continues the refocusing of its brand portfolio with the sale of DORINA in order to concentrate on its main brands Triumph and sloggi. Hop Lun gains a successful German and European brand in addition to their existing brands Scandale, Marie Meili and 6ixty8ight. It also improves its access to the hypermarket and supermarket segment.

Consus Partner has advised Triumph in this carve out and M&A project and has identified the acquirer. Over the next months we will accompany the transition to Hop Lun where appropriate. This shows our approach to not only advise on the transaction itself but also enhance the business’ value beforehand and assist in the ensuing integration.