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Closing

Juli 2018

Industry

Digital Business

Service

M&A

Ströer acquires optimise-it GmbH

With its Realperson® chat and messaging platform, Optimise-it offers one of the most flexible SaaS solutions for real-time communication on the European market. With this acquisition, Ströer is strengthening its dialogue media division with a highly dynamic technology solution. This enables consumer communication to be designed across a variety of channels such as websites, apps, WhatsApp and Facebook Messenger. Realperson® is already being used extensively by industry giants such as Eurowings, s'oliver, Verivox, 1&1 and ERGO Direkt.

ConsusPartner advised the shareholders of optimise-it GmbH on identifying a buyer and throughout the entire transaction process. It was important to find a suitable buyer with whom the strategic growth potential could be realised.

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