Cosmetics Company BCG Baden-Baden Cosmetics Sold to International Investors
DYA Holding GmbH, Frankfurt / Main, Germany, a company managed by the DY Affluent Fund, Hong Kong, has acquired all shares in BCG Baden-Baden Cosmetics Group AG, a Baden-Baden, Germany-based producer and marketer of high-quality skin care cosmetics.
BCG Baden-Baden Cosmetics Group AG has a longstanding heritage in the German cosmetics industry owning well-known brands such as Sans Soucis, Biodroga and Dr. Scheller. After going into administration in 2010 the business was acquired by a group of private investors. By relaunching the traditional brands and acquiring the Dr. Scheller brand the company quickly returned to profitable growth and reestablished its position as one of the leading independent German producers of high-end cosmetics, selling its products in more than 60 countries.
Consus Partner acted as exclusive financial adviser to the sellers.